Just Give Them What They Want...?

If you’re developing an online product or service, inevitably you’ll enter the world of social media marketing. That’s the world I found myself entering when I decided to create an online course and coaching program on creativity for therapists. If you’re thinking of creating and delivering something online, you’ll hear some pretty insistent directives “if you want to succeed.”

First and foremost, you’re told you have to deliver “what they want.” You’re told to identify an “ideal customer avatar,” speak to their “pain points,” and offer a solution, a desired result. You’re assured that this is the way (the only way, according to many experts) to build a successful business. No doubt those advocates have realized their own successes through these methods, tried and true (for them), but I like to think it’s only one way of going about things.

I used to be a professor, and my...

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Envisioning Your Private Practice

Going into private practice is a dream for many helping professionals, even while in graduate school. It certainly was for me. So even as I accrued my requirements for licensure, even as I studied for my credentialing exam, I dreamed of private practice. It was a dream I actively nurtured by “starting” the practice well before it became a reality.

How did I start? By looking at available office spaces online and by envisioning myself in those spaces. By preparing my intake paperwork packet. By designing my business card and website, going through many, many versions until things felt just right. By thinking of who I wanted to serve and how. By drafting my Psychology Today listing.

In short:  I started by using my imagination.

I took the initiative to actively visualize the look and feel of my practice, my clients, and the kind of day I wanted to experience. I imagined what my office would look like, where it would be located, and the tone it would convey. I worked...

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A New Creative Adventure

If you're reading this, welcome to my very first blog post! I'm thrilled that you came to my website with enough curiosity to dig a little deeper. You may well be my very first reader.

I wonder whether to share what I'm about to say, for fear of seeming too candid, maybe "unprofessional." But I realize I want to let you know that The More Creative Therapist is a brand new adventure for me. I don't have course and coaching material already packaged that I've decided to sell online. It's all brand new. A work in progress. And so far, what a journey! I'm learning new digital production tools, diving into social media, and culling from decades of experience to harvest lessons learned that I think will benefit you.

Part of me hesitates to let this be known. After all, chances are we don't know each other. Maybe you found your way to this site through Facebook or a Google search. Maybe you joined my (also brand new) email list, and you want to know more. Perhaps your curiosity is...

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